What's a Profit Activator?

This framework breaks every business into 8 areas that either grow or slow your revenue. Three happen before someone becomes a client (Before Unit), two happen while you deliver results (During Unit), and three happen after the sale (After Unit). Most businesses have gaps they can't see.

What will I get from my results?

A personalized breakdown of where your business systems are strong and where they're costing you money. Not a generic tier. A specific analysis connecting patterns across your scores, identifying root causes, and recommending your single most valuable next step.

Is the book actually free?

Completely free. No credit card, no hidden charges. It covers all 8 Profit Activators in detail so you can understand the full framework. We'll deliver a digital copy straight to your email so you can start reading right away.

I already run a successful business. Is this still useful?

Especially useful. The Profit Activators that most established businesses neglect are in the After Unit: lifetime relationships and orchestrated referrals. These are typically the highest-leverage, lowest-cost growth opportunities, and they're the ones most business owners have never systematized.

How long does the scorecard take?

About 2 minutes. 8 questions, one for each Profit Activator. Your results and personalized analysis are shown immediately.

What happens after I take the scorecard?

You'll see your scores and a personalized analysis right away. Based on your score pattern, you'll get a specific recommendation for the program that best fits where you are. You'll also receive a follow-up email with your results and next steps.

Find out which of the 8 Profit Activators is growing or slowing your business right now.

Name: Your Profit Activator Scorecard: 8 Profit Activators Growing or Slowing Your Business Right Now
Author: Dean Jackson

2 minutes. 8 questions. A personalized breakdown of where your business systems are strong and where they're quietly costing you money.

2 minutes Confidential Instant results

Discover Your Score

2 Minutes to Clarity

Most business owners know something isn't working. They just can't see exactly where.

You're good at what you do. Clients get results. Referrals come in. But the growth feels inconsistent, and you can't tell if the problem is lead generation, conversion, delivery, or the relationships you're building after the sale.

The 8 Profit Activators framework breaks your business into the three units that drive everything: Before (how you find and attract clients), During (how you deliver results), and After (how you turn clients into lifetime assets). Most businesses have two or three of these working. The rest are leaking money.

This scorecard shows you exactly where you stand across all 8, connects the patterns between your weak spots, and tells you what to fix first.

The scorecard is for you if...

You rely on referrals and word of mouth but can't predict when the next client will show up
Leads come in but too many go quiet before they become clients
You're good at what you do but struggle to demonstrate that to people who haven't met you
You've tried marketing tactics that didn't stick or didn't scale
You sense you need a system, not another tactic

Before, During, and After: the three units that run your business

Every dollar of revenue passes through one of three phases. Most business owners only manage one or two of them intentionally. The third is where the biggest opportunities are hiding.

Your After Unit may be your biggest untapped asset

Past clients, lifetime relationships, orchestrated referrals. Most businesses leave this equity sitting on the table because they're always chasing the next new lead.

The difference between fame and riches

Branding builds awareness. Direct response builds your prospect list. One is expensive and hard to measure. The other works like a vending machine you can turn on whenever you want.

Hope is not a lead generation strategy

Referrals that happen by accident, marketing that works in bursts, growth that depends on your personal effort. You'll see whether your business is built to compound or built to stall.

Discover Your Score

About the Author

Dean Jackson

Dean Jackson is a marketing strategist, serial entrepreneur, and the creator of BreakthroughDNA, a framework built around 8 Profit Activators that help business owners find, nurture, and convert their ideal clients.

What the scorecard covers

Every business runs on 8 Profit Activators organized into three units: Before (attracting clients), During (delivering results), and After (building lifetime value). Most owners have a few working and the rest running on autopilot. This scorecard shows you which ones need attention.

Pillar 1

Select a Single Target Market

The most difficult and most profitable decision you'll make is choosing who you're really for.

The businesses that grow fastest are organized entirely around their highest-value clients. Wide nets dilute every marketing dollar across an audience too broad to respond. Choosing a single target market simplifies everything and increases profitability.

Pillar 2

Compel Your Best Prospects

Fame is not fortune. Direct response turns invisible prospects into visible ones.

A business that can generate prospects predictably, on demand, for a known cost operates like a vending machine. The key distinction is between fame and riches: branding builds awareness, but direct response builds your prospect list.

Pillar 3

Educate and Motivate

Most prospects aren't ready now. The question is what happens to them while they wait.

A systematic way to engage with new prospects, identify five star candidates, and patiently nurture them over time. Your unconverted leads from the past are an asset that compounds, not dead weight.

Pillar 4

Make Irresistible First Offers

People are silently begging to be led. The right offer at the right time makes the next step feel inevitable.

Instead of waiting for prospects to take initiative or pushing them too aggressively, you understand their true motivations well enough to present exactly the right next step at exactly the right time.

Pillar 5

Deliver Dream Results

What would you do differently if you only got paid after your client got the result?

The clarifying filter: what would you do if you only got paid once the client received the result? That standard highlights every roadblock in the path of getting the result and gives you the confidence to make stronger offers.

Pillar 6

After-Sale Service

Everything you do after the customer thinks you've been paid is perceived as relationship, not transaction.

The dividing line between transaction and relationship is the most powerful moment in your business. Every contact after the client perceives the transaction is complete is perceived as genuine relationship-building.

Pillar 7

Nurture Lifetime Relationships

Your After Unit is the equity of your business. Treat it like your most valued asset.

Return on Relationship measures how much business comes from existing clients. Your After Unit is a standalone unit of your business with measurable value, and it compounds over time.

Pillar 8

Orchestrate Referrals

Referrals don't happen by accident. They happen as a result of conversation, and conversations can be orchestrated.

People refer because it makes them feel good, not because you asked. All referrals happen as a result of conversation. You can identify high-probability conversations and build systems that plant seeds.

Cover of Your Profit Activator Scorecard: 8 Profit Activators Growing or Slowing Your Business Right Now

Free Book

Your scorecard shows where you stand. The book shows you how each Profit Activator works.

A complete guide to all 8 Profit Activators. How to identify your target market, compel prospects to raise their hand, make irresistible offers, deliver dream results, and build a referral engine that runs on its own. It's free.

Get the Free Book

Got Questions?

Common questions

: This framework breaks every business into 8 areas that either grow or slow your revenue. Three happen before someone becomes a client (Before Unit), two happen while you deliver results (During Unit), and three happen after the sale (After Unit). Most businesses have gaps they can't see.
: A personalized breakdown of where your business systems are strong and where they're costing you money. Not a generic tier. A specific analysis connecting patterns across your scores, identifying root causes, and recommending your single most valuable next step.
: Completely free. No credit card, no hidden charges. It covers all 8 Profit Activators in detail so you can understand the full framework. We'll deliver a digital copy straight to your email so you can start reading right away.
: Especially useful. The Profit Activators that most established businesses neglect are in the After Unit: lifetime relationships and orchestrated referrals. These are typically the highest-leverage, lowest-cost growth opportunities, and they're the ones most business owners have never systematized.
: About 2 minutes. 8 questions, one for each Profit Activator. Your results and personalized analysis are shown immediately.
: You'll see your scores and a personalized analysis right away. Based on your score pattern, you'll get a specific recommendation for the program that best fits where you are. You'll also receive a follow-up email with your results and next steps.